Company
Mission & Values
A travel publication built around one editorial question: if you like this famous place, what should you visit instead?
Mission
To help travelers discover quieter, more affordable, and more authentic alternatives to the destinations that have become difficult to enjoy.
Values
- Specificity: we name real places, real streets, real ferries.
- Independence: our editorial is not for sale.
- Respect: for residents, for fragile destinations, and for the reader's time.
- Curiosity: we go to the second town as eagerly as the first.
- Honesty: we say when somewhere isn't worth the trip.